Blockchain Enabled Honey
THE HONEY YOU BUY ISN’T ALWAYS WHAT YOU EXPECT
The country of origin of honey exports is being hidden through transhipping schemes in order to enable exporters to destabilize the market through illegal dumping schemes.
Honey is being adulterated and cut with non-honey filler syrups to increase quantities. Some of the adulterated honey has even been shown to contain dangerous antibiotics.
Lack of Consumer Trust
Food fraud is leaving consumers with a lack of trust in the food products they consume.Counterfeit honey poses a risk not only to consumers but destabilizes the industry, putting the livelihoods of beekeepers and global bee populations at risk.